Health care marketing Essay Example | Topics and Well Written Essays - 250 words - 6

Health care marketing - Essay Example The quality of a product does not vary over the course of time. Whatever the quality of the product is, it remains what it was at the time the product was purchased. On the other hand, the quality of a service varies at different points in time e.g. an Internet service that shows high speed generally occasionally becomes slow. Since products are a one-time purchase, they have to be provided guarantee with unlike service, that is purchased just as much as and till the time it is paid for. Therefore, marketing a product requires the vendor to establish a guarantee period for it after which, no claims made by the customer would be entertained. Marketing a service requires the vendor to provide the guarantee till the time the service is delivered. Vendors have to be more careful while marketing a product because a customer who has bought the product once might never show up for a second buy if the quality was compromising whereas in the case of service, vendors can and actually do sometimes decline the quality of service temporarily because they know that they can upgrade it in case any claims are

Exploring Equality and Diversity Essay Example for Free

Exploring Equality and Diversity Essay You should use this file to complete your Assessment. †¢The first thing you need to do is save a copy of this document, either onto your computer or a disk †¢Then work through your Assessment, remembering to save your work regularly †¢When you’ve finished, print out a copy to keep for reference †¢Then, go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly marked with your name, the course title and the Unit and Assessment number. Name: Nichola Craven 1. What is meant by diversity? Diversity is the way that everything and everybody is different. We all have various qualities that make us who we are. We all have our own individual set of qualities and we may share some of these with others we meet or have nothing in common at all. Diversity may be visible as in age or colour of skin or not immediately noticed until we have spent time with someone, this could include their religious beliefs or sexual orientation. 2. Describe the community you live in. Highlight some of the variations you may observe in terms of: †¢Interests †¢Beliefs †¢Ages †¢Lifestyles †¢Personal, social and cultural identities. I live in an inner city council estate. Many people on the estate are interested in watching the local teams play football and rugby. There is a community centre nearby and pensioners get together to do light exercise classes and children take karate or cheerleading classes. Groups of teenagers take turns to use the basketball court. It is very rare to see children or anyone over twenty using the courts. Some parents let their young children go to the local park alone but others will only let their children play in the back yard. At the back of the estate are the Wash lands where many people will walk their dogs but some people who live here have never walked that way. There are many different beliefs, in terms of religion and family values. The largest religious group are Christians, and the second largest is Muslims. Most of the Muslims in the community do not drink alcohol. Most of the houses are homes to young families on low incomes. There are very few elderly people in the council houses. Most people are White British or Asian British in terms of ethnicity, although lately there are a large number of Eastern European families on my street. I have noticed that over the last two years that their English has improved greatly and we are now able to communicate better. Many people on the estate have full time or part time jobs although there is a high number of unemployed and many single parents who stay at home to take care of very young children. 3. Explain how the variations in question 2 contribute to the diversity of the community. Where people have different interests such as playing or watching rugby, they are contributing to the entertainment in the community for those who like to watch the matches. Also, the children and men who are in the rugby teams are keeping fit and learning how to be team players. The people who watch rugby also hold fund raising events to keep up with the maintenance of the clubhouse as well has regular charity fundraisers to help local charities. Neighbours who celebrate different religious festivals will share their experiences by inviting others to parties and this helps everyone gain knowledge of how different people live. My neighbour often brings various Asian cuisines for my family to try and shares recipes. 4. Give some examples to explain how diversity: †¢Enhances your life †¢Enhances the local community †¢Enhances this country. Diversity enhances my life the most when I spend time with my brother. He is engaged to a Hungarian lady who has a large family living in my city. We often have parties in the summer where we eat from a big pot of goulash which is cooked outside in a cauldron over a fire. The drink of choice is palinka, a kind of fruit brandy although I can’t say I like the taste much. We sing and dance to modern and traditional Hungarian music and it is overall a fun time that I can’t experience with my English family. I see how diversity enriches the local community the most at the primary school where I work. The majority of the children do not have English as a first language and are all from different backgrounds and countries. Despite there being so much diversity and language barriers, there is a sense of camaraderie where the children help each other and are learning to live with and accept people who are different. The ethos of the school is that every child is valued and should be given the same opportunities as each other. The introduction of a Pride event in the city a few years ago has created a once a year festival where people celebrate their differences in sexuality and way of life. There is always a big crowd and everyone has fun. I think it helps people to learn about and accept those who lead different lifestyles to themselves when they are given the chance to integrate at a large event such as this. Diversity enhances this country because there is always something new we can learn from each other. The integration of various nationalities, interests and personalities mean we can better understand others and join in with their celebrations and appreciate different cultures. Our experiences in food and dining are enriched by the opening of different eateries and by supermarkets offering a wide range of international ingredients to cater for an increasingly diverse country. 5. Describe what it means to respect people’s differences and why it is important to respect differences. Respecting people’s differences means that we appreciate that others are different to us and just because we may not have anything in common or share their beliefs, we should accept them for who they are. When people do not accept others, it can lead to bullying, lack of communication and a general feeling of distrust. This can lead to unrest within communities. To be able to live in peace and harmony, everyone should realise that others have a right to be different. 6. For a person you know, describe the individual factors that make him / her who they are. Name: Defining factorsBrief description Physical characteristics A tall, well presented man in his early thirties. Emotions Very laid back, likes to help other people. Likes and dislikes Likes action films and playing computer games. Dislikes soaps and dancing. Values and beliefs Believes in God, doesn’t attend church on a regular basis. Family is very important to him. 7. Describe yourself in terms of: †¢Personal interests †¢Religion / culture †¢Geography. I enjoy reading, whether it is browsing the web or a book on my kindle e-reader. I enjoy socialising with my friends but my main interest lies within my family life. I love spending time with my three daughters, taking them shopping, to the park or the movies. When my husband isn’t working, we like to take the children and our dog for long walks. I am not very religious. I only go to church when occasion demands i.e. in the case of weddings, funerals or christenings. I attended a Church of England primary school and I still carry my beliefs and values from my time there and pass these beliefs on to my children. I live in Yorkshire on a medium sized social housing estate next to the city centre. The shopping centre, hospital and schools are all within walking distance from my house. 8. What is meant by having multiple identities? Give three examples in relation to people you know. Multiple identities are the way one person acts in different situations or with different people. Example 1: Sasha is a college student who likes to socialise with her friends and loves dressing in the latest fashions. When she comes home she changes into her jogging bottoms and old t-shirt and spends time with her little sisters helping them with their homework. Example 2: I take my children to visit my mum and we drink coffee and watch children’s TV and she does jigsaws with her grandchildren. When I visit my mum without my children, we drink wine and talk about adult things and listen to the music channel. Example 3: Claire is a single mum with two young children. Monday to Friday, she comes home from work, does the cleaning, cooking and looks after her children. At the weekend, the children stay with their father and Claire spends time with her friends going to the pub and having a good time in adult company. 9. What is meant by shared identity? Shared identity is where two or more people have one or more of a common characteristic. This could be that they enjoy watching football or that they come from the same town or city. They could be the same age or share the same taste in music. 10. Explain and give examples of how an individual can identify themselves as belonging to a number of different groups. An individual can belong to different groups by the fact that they have something in common with those people. An example is that of where a group of men are from the same area and they all go to watch a football match. If they were from Yorkshire and supported Leeds, they would be in that group of Yorkshire Leeds supporters. However, if they were not at the football match and were on holiday with their family, they would prioritise their identities differently. They would be from Yorkshire, and be fathers on holiday with their families. The football team they support may not even enter the equation in terms of how they perceive themselves or how others see them. 11. Describe yourself in terms of your multiple identities. I am mum to three children. Earlier this year I was a full time housewife with my youngest child in part time nursery. Now all of my children are in school and college, my role is less focused on being a housewife and I work in a school office. I find that now I work, my husband takes a more active role in the housework and care of the children, taking on some of my previous responsibilities. When the children are in bed, I take on administrative tasks for my husband’s plumbing business and become his book-keeper. At work, I am usually based in the office although I have to walk around school passing on messages and I have to look after sick children while we wait for their parents to take them home. When I get chance to see my friends, they see a different side of me as I like to make the most of my time away from work and other responsibilities and have a good time. They would say I enjoy a good time and I am a shoulder to cry on. 12. What is meant by stereotyping and labelling? When we first meet others, we can’t help judging them from our first impressions. If someone is wearing glasses, we may think wrongly or rightly that they are intelligent and studious. We may see two women together holding hands and we would think that they are gay. This is called labelling, when we pick out a characteristic and focus on it, drawing our own conclusions. Another example is when we see a woman pushing a pushchair. We label her as being a mother although she is also many other things. Stereotyping is where we make assumptions about people belonging to a certain group. An Asian friend of mine was shopping in the supermarket, and looking at cat food. A lady who was trying to be helpful tried to explain to her that cat food was not for human consumption and was shocked when my friend replied in broad Yorkshire that it was for her cat and she wasn’t thinking of eating it herself. This is an example of stereotyping people assuming that people who are from ethn ic minorities cannot read or speak English. 13. Explain why some people stereotype others. Stereotyping continues to be part of our society through the way families and social groups instil their beliefs on one another and the way that the media portray certain groups. When we see rioting on the news, we tend to see young people wearing hoodies to cover their faces. This leads to us thinking that all people who wear hoodies are dangerous when it is in fact not true. My daughter wears a hoodie and sometimes puts the hood up to keep her ears warm yet even though I know this, I still get scared if I see a group of teenagers in hoodies because of all the media stories. This is the case of the isolated behaviours within a small group that has lead to a stereotype. People will stereotype because they want to fit in with a particular group and will share their views on others. 14. Provide two examples of the damaging effects that stereotyping and labelling can have on people. Stereotyping can lead to fear within communities. Old people may fear young people because of they see on the news that a teenager committed a series of muggings. Travelling communities may be made unwelcome in pubs because of a few isolated incidents of trouble. People may avoid those who suffer from mental illness as many murderers claim to suffer from mental illness. This leads us to stereotype all people with mental illness as being violent which is untrue. This could have a damaging effect on them and lead them to withdraw from society. People continue to be ageist in society. They label elderly people as just being old and not as able as they once were and don’t consider other qualities that they have such as being kind and caring. Many non physical jobs do not rely on age such as being a good teacher yet sometimes; recruiters will choose a young person because they assume that youth will make them better at a job. Ageism damages society because we are taking away the diversity and personal qualities that older people can offer and also, when we treat elderly people as being useless, they start to feel useless and may become depressed. 15. Provide at least two examples of the way stereotyping is perpetuated in society. Stereotyping is perpetuated within families, the way your parents and other relatives perceive things can be passed on to you and so a cycle begins where people carry on stereotyping. I remember growing up in a family where we stereotyped all gay men as being flamboyant and effeminate. This was also due to the way that they were stereotyped on television programmes in the seventies and eighties. The views of peer groups can also carry on stereotypes. Some people see jobless people as being lazy benefit scroungers. This may be true of some of them but a discussion with your friends where they provide an example of such lazy scrounger and shows such as The Jeremy Kyle show where people are often presented in a negative way will make sure the stereotype prevails. 16. Define prejudice and discrimination. Prejudice occurs when a characteristic of an individual or group is reacted to in a negative way. It is an incorrect and unfair assumption that is based on little or no proof. People can be prejudiced against many characteristics such as race, gender or sexuality and have negative views about or act negatively towards those groups. Discrimination occurs when prejudice means that someone is treated unfairly because they possess one or more characteristic. 17. Explain how people may develop prejudices. People can develop prejudices from a bad experience with an individual. If someone sat next to an unhygienic overweight person at school, they may think that every overweight person is unhygienic. Someone may be influenced by the views of relatives or friends who they respect enough to accept their views whether they are good or bad prejudices. If someone is around people who believe that their prejudices are just, they are likely to take them on board themselves and transfer those views to other people that they come into contact with. 18. Describe the following types of discrimination. Type of discriminationDescription Dual discrimination Dual discrimination occurs when prejudice is aimed at two characteristics of someone or a group. If someone is a single parent and is out of work, they could be negatively thought of by someone who has bad views on single parents and of unemployed people. Multiple discriminationThis is where someone is discriminated against for having several characteristics. An overweight lady in a wheelchair could obviously be discriminated against on three points, being overweight, being disabled and being a woman. Positive discriminationPositive discrimination occurs when people are favoured because they possess certain characteristics. An example is where a housing association prioritises ethnic minority families against others in the same situation. Discrimination arising out of disabilityDiscriminating against a disability can mean that disabled [people are not given the opportunities in life that more able people are such as access to employment or education opportunities. Discrimination by associationThis is where someone is discriminated against for associating with a person or group whom the prejudice is aimed at. An example is a mixed race marriage here prejudice is held against one partners race but both partners suffer harassment. 19. What is meant by the term protected characteristics? Protected characteristics are legally recognised areas where discrimination is likely to occur. They are age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion and beliefs, gender and sexual orientation. This are characteristics that everyone posses and the law is there to protect individuals from unfair discrimination. 20. What is the difference between direct and indirect discrimination? Give two examples to illustrate your point. Direct discrimination occurs when someone is treated differently due to a personal characteristic that they possess. This could be an older person being denied the right of promotion despite being more qualified or equally qualified than someone younger than them. It could be that a woman mentions at a job interview that she has four children and the interviewer immediately says they would be unsuitable for the job because they would require a lot of time off. These examples are direct discrimination against older people and working mothers. Indirect discrimination occurs where certain groups of people are put at a disadvantage because their needs are ignored. This could be a lack of disabled access in a public building that means wheelchair users cannot make their way around. Another example is a workplace health and safety document being printed only in English when there are many workers who speak and read English as a second language or some who cannot read English at all. 21. Describe the effects that discrimination and prejudice can have on people. A main danger that arises from prejudice and discrimination is the kind of extreme hatred that causes people to be attacked and killed and in extreme cases, wars due to race, religion or sexual preferences. If there is prejudice within certain groups, it will lead to social conflicts and a less harmonious atmosphere. People who are discriminated against typically lose their sense of worth as they become more mistreated by other people and develope a negative view of themselves. If people are treated as second class citizens, they may begin to believe that they are. They will also distrust those who discriminate against them and this will lead to hostile environments. They will have a lower quality of life as they are denied promotions and training opportunities. Innocent people will suffer unnecessary anguish due to unfair discrimination. 22. Describe what equal opportunities means in relation to: †¢Education †¢Housing †¢Healthcare †¢Employment. Equal opportunities in education mean that everyone should be given the same chance to succeed no matter what their characteristics. In relation to schools, there may be single sex schools or schools that focus on a particular religion e.g. Church of England but this is not considered discrimination since there are plenty of other schools that cater for everybody. If someone is denied access to education, they are denied a better quality of life with better job prospects. It is important that everyone is given the opportunity to learn and achieve according to their abilities. It is against the law for landlords to specify that certain ethnic groups are not eligible to live in their properties. Equal opportunities in housing means that everyone should have the chance to live in homes suited to their needs and family size. If this law isn’t met, certain groups will lead a low quality of life and may well live in overcrowded conditions. Everyone is entitled to receive healthcare. Healthcare professionals should not prioritise treatment or refuse to treat someone on grounds such as skin colour or sexual orientation. Everyone should have an equal opportunity to receive healthcare and particular groups have a right to sensitivity. Equal opportunities in employment means that people should be recruited and promoted in relation to how well they can do a job, not be discriminated against positively or negatively in relation to their race or gender for example. Everyone should be treated fairly at work; equal pay should be given to those who do exactly the same job. 23. Outline the inequality problems that persist in terms of pay for men and women. A job should pay in terms of ability and attainment regardless of gender yet men are still on higher wages than women in many organisations. This happens when a woman is doing exactly the same job as a man or of a similar skill yet the man receives a higher wage. Inequality also occurs when men tend to get the highest paid jobs within organisations. 24. Identify and briefly describe two other signs of inequality. Inequality due to sexual orientation is common. Gay and lesbian couples have long been discriminated against in their quest to adopt or foster children or to get married. There are laws to prevent such inequality and in place of marriage, civil partnerships exist. Inequality can also exist in sport, where gender or disability can often cause restrictions to be placed. Less abled people should be given the chance to partake in and enjoy their chosen sport and sports played typically by men such as football and rugby made available for women to enjoy equally. Once you have completed this Assessment, go to www.vision2learn.com and send your work to your tutor for marking.

Legalization of Prostitution Essay -- Prostitution Should Be Legal

Prostitution, considered one of the oldest professions in the world, was legal until 1915 when most states passed laws making it illegal. One of the main reasons for the prohibition of prostitution was to keep soldiers out of the brothels so they would stay focused on the war. After WWII, lawmakers left the prohibition laws in place instead of repealing them. Prostitution should be legal, regulated, and taxed. This would increase the quality of police protection, reduce waste in the judicial system, decrease the spread of sexually transmitted diseases, and increase federal tax revenue. By legalizing and regulating the act of prostitution, the spread of sexually transmitted diseases (STD’s) will decrease. Opponents of legalization believe that STD’s will increase substantially. However, licensed brothels will be required to enforce testing for STD’s. Implementing weekly sexually transmitted disease testing for all licensed workers will reduce the likeliness of spreading diseases to multiple partners. Also, having laws in place to enforce condom use by stating that anyone (worker or customer) caught not using protection will be arrested, fined, and will lose their license to work, will ensure the reduction of the spread of sexually transmitted diseases. Brothels are legal in ten of the seventeen counties in the state of Nevada. Those counties are, Churchill, Esmeralda, Pershing, Storey, Lander, Lyon, Humboldt, Elko, White Pine, Mineral, and Nye Counties., â€Å"In those ten counties combined, there are fewer reported cases of STD’s than the other seven counties in the state† (Nevada State Health Division STD Program 2013). The Nevada State Health Department collects data concerning sexually transmitted diseases from every d... ...port groups, and attending protests, the legalization of prostitution can ensue. Works Cited â€Å"Nevada brothels want to be good neighbor† Associated Press. 10 May 2014. 11 April 2015. http://www.msnbc.msn.com/id/7805733/ â€Å"STD Statistics† Nevada Department of Health and Human Services. 2011. 11 April 2015. http://health.nv.gov/CD_HIV_STDProgram.htm#stats Puzzanchera, C., B. Adams, and W. Kang "Easy Access to FBI Arrest Statistics 1994- 2012" Online (2009). 11 April 2015. http://ojjdp.ncjrs.gov/ojstatbb/ezaucr/ â€Å"Prostitution Related Arrests† Arlington Police Department, 2014. 11 April 2015. http://www.arlingtonpd.org/Prostitution/ProstitutionArrestsFebruary.pdf Cundiff, Kirby R., â€Å"Prostitution and Sex Crimes† The Independent Institute, 8 April 2014. 11 April 2015. http://www.independent.org/pdf/working_papers/50_prostitution.pdf

How would you perform the role of BottomIn Act 1 scene 2?

Bottom is one of the group called the mechanics and he is an important comic character and is the only mortal to enter the world of fairies. In this scene we are introduced to him for the first time and he is one of a band of workmen who offer a complete contrast to the world of fairies that we saw previously. In the scene a group of artisans discuss the play they are going to perform as part of Theseus's wedding celebration. The play is entitled, â€Å"The most lamentable comedy, and most cruel death of Pyramus and Thisbe. Peter Quince takes a roll call of the actors and hands out their parts. Bottom the weaver gets the leading role of Pyramus, which pleases him because he is super-confident of his acting abilities. Bottom's costume will reflect his status as a weaver, so therefore his costume might be torn or dusty. His dramatic status is important because he is a dominant, full of self-importance and eager to dominate the meeting of this band of amateur actors. I would also make his costume quite colourful, to reflect his happy, enthusiastic and quite over bearing character. My performance would be influenced by my physical appearance and vocal characteristics. I see Bottom as a tradesman in his forties, taller than the others and of portly build, in fact I would want him to be physically larger than life and his accent Devonshire in cadence and with a raucous singing voice. In this scene, my performance would have to reflect the rivalry between Bottom and Quince. In the beginning of the scene, Quince who is in charge, would walk in rather proud, with an upright posture, and with head held high, maybe greeting the workmen by shaking their hands and smiling, as he doesn't want to make enemies and wants them to do what he requires and to ignore Bottom. He would probably forget to acknowledge Bottom and walk straight past him to put him in his place. Bottom's first line†¦ You were best to call them generally, man by man according to the scrip,' shows that despite Quinces dislike for him, and the attempt to lower his confidence, he is still extrovert and larger than life. It was directed to Quince and in playing this part I would make my voice domineering loud and move in close to Quince trying to intimidate him, as he is smaller than me. Quince would also be centre stage, as he is almost the focal point and is meant to be in charge of the other actors, who would be sitting down, looking up to him. Bottom would stand up in order to compete with Quince and try to push him out of the way or maybe stand in front of him to block him completely. My intention would also to get people to like me and to establish a friendship with them by shaking their hands. I would then break off from doing this to say ‘First good Peter Quince, say what the play treats on.. ‘ in a forceful manner and then get closer to Quince, snatching the scroll out of his hand, as if to take over the rehearsal myself. There would be complete scuffle between them as they fight for passion of the script, and this could be created very comically using large exaggerated gestures and their voice could turn into a crescendo, getting louder to get their point across without the other interfering. As bottom I would sound very confident and sometimes almost quite patronising, as if I am talking to people far more inferior to me for example when I say ‘A very good piece of work I assure you, and a merry' almost as if my opinion is important and worth hearing. Also when I say ‘Now good Peter Quince, call forth your actors.. it would be in a very instructive but condescending tone, emphasising the word ‘good' as it would provoke an annoyed reaction from Quince. Even when Quince calls out my name, emphasising that I am just a weaver, I would respond enthusiastically, instructing him to tell me my part and to carry on with authority. Quince appears very powerful and ignores Bottom, so Bottom h as to re-establish his importance by ordering â€Å"masters spread yourselves' at this point I would reveal some dissatisfaction and pull up a chair and reluctantly sit down. At this stage I would want my audience to respond, by thinking Bottom a rather loud mouthed bossy individual and have them feel sorry for Quince having to put up with such a disruptive member of the group. When finding out that I am ‘a lover that kills myself most gallant for love' I will respond very dramatically, telling the actors how the audience will cry, as my acting will be so natural and emotional. I would hold my hands up to my heart to portray this and maybe pretend to hold out a sword to show how brave I am, even though I am just a lover and not a tyrant. I would also suggest other parts such as Ercles or a part to tear a cat in, to show my capabilities, and in doing this I would screw my face up to make me look vicious and claw my hands, frantically moving my arms back and forth as if I am attacking a cat. I can see myself in every role and when I recite my poem I walk around the whole stage, emphasising the words ‘raging' almost spitting the words out to show my fury, and ‘shivering' by holding my arms and trembling, with my teeth chattering. I would also push my hands out forcefully, thrusting my body forward, almost as if I was ‘breaking' the locks of the prison gates. ‘ Quince just ignores him and continues to issue parts to the other actors. I watch when Quince assigns the part of Thisby to the flute, the bellows-mender, which is the other leading role, and when Flute refuses the part as he has a beard coming, my faces becomes animated and delighted as I would love to play that part too, this would be shown by my raised bright eyes and my open mouth. I face Quince, even though he faces away and tell him how I could wear a mask, and speak in a monstrous little voice, where I would raise the pitch of my voice till it Is almost squeaky, and maybe use a feminine characteristic such as playing with my hair or holding out my hand as if I was carrying a basket. When Quince refuses to give Bottom both parts, Bottom doesn't show any disappointment and tells him to just ‘proceed. ‘ I continue to dominate the discussion and when Quince gives the lion part to Snug, I almost pounce like a lion and curl my fingers up like claws and raw in a deep husky tone. I go towards Quince and aggravate my voice and shout ‘I will roar, that I will do anyman's heart good to hear me.. ‘ and when I quote what the duke will say, I put on an articulate, upper class English accent when I say' Let him roar again, let him roar again. ‘ When Quince and the rest of the actors claim that I would scare the duchess and the ladies and they would end up hanging them all, I am not offended at all, and continue to suggest other ways of roaring such as ‘gently as any sucking dove' and whilst saying this I would say it in a feminine voice with a sweet and innocent expression on my face. When Quince responds, his voice becomes much more stern, and agitated when he says ‘you can play no part but Pyramus' I will the sulk and sit down on a chair, with my head down and my bottom lip drooping, like a child would do If they were upset. This may make the audience feel a bit sorry for Bottom or they might feel relieved that Quince has finally gained more courage and has power over him. When Quince sees this, he puts on a sympathetic tone and says ‘Pyramus is a sweet-faced man' lifting my chin up and gently stroking my face. I quickly recover myself by running energetically towards the wooden box filled with wigs and beards and open it rummaging through all the varieties of beards holding up the ones that might suit his character and throwing the ones that were not good behind him. I think Bottom quite likes the fact that Quince is almost pleading to him and saying how much he needs him to play the part and when Bottom says ‘Well, I will undertake it' he will say it proudly, expecting all the other actors to be relieved. In the end of the scene, when Quince suggests learning their lines the following night and rehearsing in the woods, he emphasises to the actors that they should not fail him. I as Bottom, will stand next to Quince, nodding my head up and down, and looking down at the other actors as I am in charge too and I will announce ‘ we may rehearse most obscenely and courageously' throwing my fist in the air with excitement and I will also make sure I have the last word when I say ‘hold or cut bow-strings,' which I will say firmly and sharply with authority. Overall I will try to irritate the actors and the audience, and make them feel sympathetic towards Quince. I also want the audience to realise that although I am very confident and make out that I'm very talented, I am not very good and don't really have the ability to act other parts, this makes it comical. I will intimidate the other actors on stage to emphasise my authority and I will make sure that I have Quince's attention throughout the whole scene, so if Quince turns his back on me or pushes me out of the way, I will get in front of his view and I will push him out of the way too. This way the audience can see our relationship clearer. There are lots of different levels of emotion when Bottom is acting and there is a lot of competition between Quince and him. Bottom is a very comical and melodramatic character to play.

Pest Analisis for Any Fast Food Resturent

Advance Professional Diploma in â€Å"Strategic Hospitality Management† Assessment: Labour market strategy; 1) Define labour Market: Labour markets exist on two levels; factual and perceptual. At any one time, people will be seeking employment or trying to change their jobs. Simultaneously, employers will be seeking new employees. Wage rates will be set, recruitment policies implemented, people will need training, people will have to move. This is the daily life of labour market. (Smith, A. 1976 ). ) List three labour market factors: a) Skills Shortages b) age c) overseas staffing. 3) a) Skills shortages :With the rapidly changing nature of the workforce and labour market, including skills shortage and the raised expectations of working people, job design now has to consider a wider range of factors than merely designing the task and work content of jobs. Job designers, i. e. most managers, will need to focus more than before on the conditions of work rather than just the job content.Such issues will include more flexible working hours, providing support for women returners, more autonomy, etc. in addition to eliminating menial tasks requiring scarce skills. Other dimensions include the need to ensure that forms of discrimination are not created or perpetuated, intentionally or unintentionally, through job design. (Michael J. Biella, Steven G Turner 2005 b) Age: Both the young and old sometimes feel that they do not get the respect they deserve.They need to know what is going in the department and how well they are doing their jobs, just like anyone else. Make them feel like part of the team. Young workers want to do work they consider worthwhile and have fun doing it. They want their supervisors to listen to them, to let them participate in decision making. Not surprisingly, they do not want supervisors to bark orders military-style. They like to have time and money invested into their training and development. Do not have higher expectations of older a dults than of their peers, and don’t patronize them. Pest Analisis for Any Fast Food Resturent Advance Professional Diploma in â€Å"Strategic Hospitality Management† Assessment: Labour market strategy; 1) Define labour Market: Labour markets exist on two levels; factual and perceptual. At any one time, people will be seeking employment or trying to change their jobs. Simultaneously, employers will be seeking new employees. Wage rates will be set, recruitment policies implemented, people will need training, people will have to move. This is the daily life of labour market. (Smith, A. 1976 ). ) List three labour market factors: a) Skills Shortages b) age c) overseas staffing. 3) a) Skills shortages :With the rapidly changing nature of the workforce and labour market, including skills shortage and the raised expectations of working people, job design now has to consider a wider range of factors than merely designing the task and work content of jobs. Job designers, i. e. most managers, will need to focus more than before on the conditions of work rather than just the job content.Such issues will include more flexible working hours, providing support for women returners, more autonomy, etc. in addition to eliminating menial tasks requiring scarce skills. Other dimensions include the need to ensure that forms of discrimination are not created or perpetuated, intentionally or unintentionally, through job design. (Michael J. Biella, Steven G Turner 2005 b) Age: Both the young and old sometimes feel that they do not get the respect they deserve.They need to know what is going in the department and how well they are doing their jobs, just like anyone else. Make them feel like part of the team. Young workers want to do work they consider worthwhile and have fun doing it. They want their supervisors to listen to them, to let them participate in decision making. Not surprisingly, they do not want supervisors to bark orders military-style. They like to have time and money invested into their training and development. Do not have higher expectations of older a dults than of their peers, and don’t patronize them.

3 Strategies for Finding a New Job in 2015

3 Strategies for Finding a New Job in 2015 The last noisemaker has been blown, and the final piece of confetti has been cleared away. 2014 is gone, and the year ahead beckons with equal degrees of uncertainty and promise - particularly for job seekers looking to make a change in the new year. Consider these three essential strategies when positioning yourself to find the job of your dreams before 2015 makes its glittering exit. Make the Most of Your â€Å"Passive† SearchAccording to a recent survey, a staggering two-thirds of employed Americans are open to new employment opportunities. Known as passive job seekers, this portion of the population - 110.5 million people, to be exact - represent an increasingly important part of the hiring process.If you’re dragging your feet on putting out feelers because you don’t want to alert your current employer that you’re looking or if you just don’t have time to devote to a full-time job search, the latest websites and mobile apps do the work for yo u. It’s no longer about sending out a bunch of resumes in the hopes that one will end up in the non-shred pile. Instead, it’s about an intuitive process through which your skills and characteristics are matched with the needs of a particular employer. This saves time for both entities, and increases the odds of a successful fit.Be Prepared To Show Them What You’ve GotSkills on a page are one thing, but real-world ability to solve problems and inspire innovation? That’s more difficult to judge. Job hunters entering the market in 2015 should be prepared for human resources professionals who are attempting to look beyond their on-paper qualifications in order to determine how they’ll meaningfully integrate into the workplace.From on-site simulations to phone interview assessments and challenges, these â€Å"tryouts† mimic the responsibilities of a role in order to offer hiring managers a clearer picture of how a candidate’s skill set tra nslates to the real world.By thinking of these tests as an opportunity to show off your skills, you can position yourself to make a positive impression. And these tryouts don’t just benefit the employer: they also give job seekers the chance to vet a potential employer, in return.Use Your NetworkSocial media is here to stay as an increasingly popular means through which job seekers find employment. In fact, a full half of job seekers use social networking when looking for new jobs.But we’re not talking about using Facebook or LinkedIn to bombard your contacts with pleas for employment. Rather, it’s about establishing yourself as a consistent and appealing presence.Consider this: nearly 40 percent of employers screen potential job candidates through social media. Does your social media presence say what you want it to say? If not, now is the time to determine your message and start communicating it through multiple channels. Of course, this means removing any neg ative or unprofessional photos and comments, but it also means the opportunity to nurture your professional relationships.Participating in industry-related groups, job boards, and forums give you even more of a chance to position yourself as a thought leader - a sought after skill set by today’s forward-thinking employers.The brave new world of job seeking may be different than it was 50, 25 or even five years ago, but applicants willing to adapt and evolve are likely to see promising results in 2015.

Free Essays on Bolshevik Revolution

Bolshevik revolution Military defeats and high casualties caused a contagious lack of confidence in Tsar Nicholas, who was forced to abdicate Mar. 1917. A liberal provisional government failed to end the war, and massive desertions, riots, and fighting between factions followed. A moderate socialist government under Kerensky was overthrown in a violent coup by the Bolsheviks in Petrograd under Lenin, who disbanded the elected Constituent Assembly in Nov. 1917. The Bolsheviks brutally suppressed all opposition and ended the war with Germany in Mar. 1918. Civil war broke out in the summer between the Red Army, including the Bolsheviks and their supporters, and monarchists, anarchists, nationalities (Ukrainians, Georgians, Poles), and others. Small U.S., British, French, and Japanese units also opposed the Bolsheviks (1918-19; Japan in Vladivostok to 1922). The civil war, anarchy, and pogroms devastated the country until the 1920 Red Army victory. The wartime total monopoly of political, economic, and police power by the Communist Party leadership was retained.... Free Essays on Bolshevik Revolution Free Essays on Bolshevik Revolution Bolshevik revolution Military defeats and high casualties caused a contagious lack of confidence in Tsar Nicholas, who was forced to abdicate Mar. 1917. A liberal provisional government failed to end the war, and massive desertions, riots, and fighting between factions followed. A moderate socialist government under Kerensky was overthrown in a violent coup by the Bolsheviks in Petrograd under Lenin, who disbanded the elected Constituent Assembly in Nov. 1917. The Bolsheviks brutally suppressed all opposition and ended the war with Germany in Mar. 1918. Civil war broke out in the summer between the Red Army, including the Bolsheviks and their supporters, and monarchists, anarchists, nationalities (Ukrainians, Georgians, Poles), and others. Small U.S., British, French, and Japanese units also opposed the Bolsheviks (1918-19; Japan in Vladivostok to 1922). The civil war, anarchy, and pogroms devastated the country until the 1920 Red Army victory. The wartime total monopoly of political, economic, and police power by the Communist Party leadership was retained.... Free Essays on Bolshevik Revolution Bolshevik revolution Military defeats and high casualties caused a contagious lack of confidence in Tsar Nicholas, who was forced to abdicate Mar. 1917. A liberal provisional government failed to end the war, and massive desertions, riots, and fighting between factions followed. A moderate socialist government under Kerensky was overthrown in a violent coup by the Bolsheviks in Petrograd under Lenin, who disbanded the elected Constituent Assembly in Nov. 1917. The Bolsheviks brutally suppressed all opposition and ended the war with Germany in Mar. 1918. Civil war broke out in the summer between the Red Army, including the Bolsheviks and their supporters, and monarchists, anarchists, nationalities (Ukrainians, Georgians, Poles), and others. Small U.S., British, French, and Japanese units also opposed the Bolsheviks (1918-19; Japan in Vladivostok to 1922). The civil war, anarchy, and pogroms devastated the country until the 1920 Red Army victory. The wartime total monopoly of political, economic, and police power by the Communist Party leadership was retained....

Free Essay Samples

Free Essay Samples Free Essay Samples Free Essay Samples Why to rely on free essay samples? Everyday, thousands of students throughout the country look for free essay samples with the hope to ease their efforts in essay writing assignments. It is a widespread belief that free essay samples may relieve you of the need to write your essays. Nevertheless, such thinking is wrong because free essays online have several disadvantages, namely: Free essay samples are easily detected by teachers Free essay samples do not meet your topic requirements Free essay samples are accessible online Free essay samples have no reference list Free essay samples are poorly written Thus, if you are not ready to risk your academic performance and do not want to become a lazy person in the eyes of your teacher, you need to write your own essay rather than copy sample essay or example essay. If you do not have enough time or desire to write your own essays, you should rely on professional custom paper writing service. Our writers will assist you with every aspect of essay writing and deliver a custom written essay prior to the deadline. Do not disappoint your teacher! You may review descriptive essay sample and global warming essay sample in our free academic blog written by professional writers! Free Essay Samples (Excerpt) A considerable proportion of well-educated couples of the middle class prefer to have complete equality in money matters. A joint checking account is maintained, with each partner having free access to it after the regular, more or less fixed, monthly charges (such as rent, insurance, and savings) have been met. Such a system manifestly calls for complete mutual confidence, and if the income is moderate it calls for self-restraint as well. If either husband or wife is a spendthrift, the method fails; but if both are competent in the handling of money, have a healthy sales resistance, and are considerate of each other needs, this plan of handling the family purse is perhaps the most satisfying of all. It involves no galling even though tacit insinuation of superiority and inferiority, whether on grounds of honesty or competency. And if neither person draws a large check when the account is low without asking the other whether he is likely to have heavy or unusual expense before the en d of the month, there is little danger of one being "caught short" because of the other. There is a strong intimation that the husband will spend money wisely and the wife may not, but this assumption is unfair and unsound. Many wives are better managers than their husbands, and frequently the rent would not be paid if the husband did not turn over his wages to his wife. In many ways, women are more careful spenders than men; but given the same training and responsibility, there is no reason why either sex should excel the other in this matter... We offer to read sample of persuasive essay: Read also: Term Papers for Sale Term Paper Writing Term Paper Topics Term Paper on Cholesterol and Lipids Purchase Term Paper

Informed Decisions Essay Example | Topics and Well Written Essays - 750 words

Informed Decisions - Essay Example They use the philosophical base of Karl Marx, the tactics of Adolph Hitler and the rhetoric of the Sierra Club. The American people have been assaulted from all directions by rabid environmentalists. School children have been told that recycling is a matter of life and death. There is nothing happening that is not the result of natural occurrences and that is that. 2. The earth does go through natural cycles of cold and warm. These can just be repeating patterns, or they can be triggered by catastrophic events like a meteor strike or major volcanic eruptions. What we see now, which has never been seen before, is the fact that a species on earth now has enough power to trigger one of these catastrophic events. That means us...So, while some of what we see happening to the climate is part of natural cycles, we are now adding to the problem at a remarkable rate - the natural rate of change would be much slower and less dramatic. My viewpoint is that global warming does exist. It is a matter of urgency because we have the ability to slow down a natural process by modifying our own behavior. Maybe one would argue that it's not a problem. Try that on the inhabitants of Tuvalu - it's the first island in the Pacific which is actually beginning to go under water as the sea level rises. Others are going to go under too, but it's happening to the Tuvalans right now. Many of the younger people are leaving, but older people feel they have nowhere else to go and are just appealing to the world to pay attention and change their carbon emissions now. D. Justification Through Evidence. The atmospheric levels of the greenhouse gas carbon dioxide, have increased since pre-industrial times from 280 part per million (ppm) to 377.5 ppm (2004 Carbon Dioxide Information Analysis Center), a 34% increase. Carbon dioxide concentrations in the atmosphere are the highest in 650,000 years. Carbon dioxide is a by-product of the burning of fossil fuels, such as gasoline in an automobile or coal in a power plant generating electricity. Levels of atmospheric methane, a powerful greenhouse gas, have risen 145% in the last 100 years. Methane is derived from sources such as rice paddies, bovine flatulence, bacteria in bogs and fossil fuel production. The year 1999 was the fifth-warmest year on record since the mid-1800's; 1998 being the warmest year. According to Thomas Karl, director of the National Climatic Data Center (NOAA), the current pace of temperature rise is "consistent with a rate of 5.4 to 6.3 degrees Fahrenheit per century." By comparison, the world has warmed by 5 to 9 degrees Fahrenheit since the depths of the last ice age, 18,000 to 20,000 years ago. F. Three Specific Examples. Disappearing Glaciers: Ice is melting all over the planet. Glaciers are melting on six continents. If present warming trends continue, all glaciers in Glacier National Park could be gone by 2030. The park's Grinnell Glacier is already 90% gone. Pictured here is the glacier prior to its meltdown. Because of global warming, the glaciers of the Ruwenzori range in Uganda are in massive retreat. The Bering Glacier, North America's largest glacier, has lost 7 miles of its length, while losing 20-25%

"Taylor Rule and Inflation Targeting" Coursework

"Taylor Rule and Inflation Targeting" - Coursework Example Indeed, the rule reckons how the Federal Reserve System has raised the funds rate in responding to inflation. Moreover, the rule recognizes an output gap and observed inflation where the Federal Reserve manipulates the output gap to control inflation (Hetzel, 2000). However, there is uncertainty on whether the Taylor rule can offer fundamental explanation on future inflation rates especially in America. On the other hand, the central bank can use inflation targeting as a monetary policy. Inflation targeting influences the economy since it controls increase in price levels (Jahan, 2015). Indeed, if central bank in the U.S. used inflation targeting, it would declare a target inflation rate and seek to control the actual inflation toward the target inflation by regulating interest rates, which would consequently influence price levels. This will equally lead to a transparent monetary policy since the interest rates changes adopted by the central bank will foster clear and opposite inflation rates (Jahan, 2015). As such, under inflation targeting policy, the American economy would be more transparent and increasingly stable. The use of inflation targeting by the central bank in U.S would enable the economy to respond to economic shocks in the short run since inflation targeting entails â€Å"rules† and â€Å"discretion† in monetary policy (Jahan, 2015). Hetzel, R. L. (2000). The Taylor Rule: Is It a Useful Guide to Understanding Monetary Policy? Retrieved from

Response to Classmates Week 11 Coursework Example | Topics and Well Written Essays - 500 words

Response to Classmates Week 11 - Coursework Example When workers determine the significance of the others, they will work as a team to improve patient care. The Head Nurse may be helped by other parties who are neutral to this case so that the nurses and their assistants may pay attention to the training. This is because if Michelle clarifies the issue alone, some of the workers may fail to listen to her because she is one of their own (Xerri, 2013). As Brenda states, the supervisor may help by giving all the employees the workplace code of conduct. However, the supervisor should do this after investigating the case and understanding the root cause of the hostility. This is because if the supervisor highlights only the code of conduct, the problems among the workers may remain unsolved and this will worsen the case (Woska, 2013). Therefore, I suppose that after investigating the cause of the hostility, the supervisor should work with Michelle to solve the case and remind the employees of the healthcare rules by providing them with the code of conduct. I do not agree with James’s idea that the head nurse should document the wrongdoings of the employees because this may create the feeling of job insecurity among the workers. This is because employees may think that they records of their wrongdoings may cost their job in future and they may become nervous. Documenting the mistakes of the workers may also waste the time that Michelle would use to solve the problem (Valsecchi, Wise, Mueller, & Smith, 2012). The documentation is also unethical because the information may trickle to other parties who may use it to threaten the workers in future. I concur with James that teamwork and partnering may improve the workers relations and the quality of services that patients receive. This is because these strategies may increase the employees’ understanding of one another. Shearer and Maes (2014) argue that the understanding

Nursing Care in Patients with Brittle Asthma Essay

Nursing Care in Patients with Brittle Asthma - Essay Example These circumstances influenced the creation of this paper where the author will discuss chronic asthma, emerging issues relative to the disease, and nursing approach to the identified issues to facilitate nursing care. Asthma attacks take the life of over 1,100 patients every year (Anderson 2007) and 0.05% of this population comprises of patients who suffered from brittle asthma (Ayres 1998). Brittle asthma is a phenotype classification of asthma coined by Turner-Warwick in 1977 as an asthmatic condition with maintained wide variation in peak expiratory flow (PEF) despite high doses of inhaled steroids. After Turner-Warwick’s revelation sprung several more definition from authors who aims to give the condition a more precise identity. Garden and Ayres (1993) claim that a more concise manner to define it would be â€Å"patients with a defined and persistent marked diurnal variation in PEF despite multiple drug treatment.† Nevertheless, this implies a chronic illness with no effective treatment available leaving the patient filled with pain and suffering from dyspnoea. Ayres (1998, p.315) classified brittle asthma into two. The first one is Type 1 brittle asthma, which is characterised by a sustained wide PEF variability over a period of at least 150 days regardless of extensive medical treatment. The other one is Type 2 brittle asthma considered as abrupt acute attacks taking place in less than three hours. This type may occur even on a seemingly normal airway function or a well-controlled asthma. Between the two, Type 1 patients are more likely to be on emergency and admitted on hospitals due to its severe acute attacks and its need for a more intensive treatment. This group of patients with brittle asthma requires greater amounts of medications compared to the other forms of asthma. Most needs prolonged oxygen therapy and higher doses for steroids and bronchodilators. Biomedical management mostly involve steroids, subcutaneous ?2 antagonist, long acting inhaled ?2 antagonist, and adrenaline, which are all costly if given in a longer period and higher doses. On the course of therapy, the patients often suffer from the effects of prolonged drug exposure such as osteoporosis, weight gain, and oesophageal reflux to name a few (Ayres 316). Physical morbidity is tantamount to all chronic illness and its psychosocial counterpart is always present too. Garden and Ayres (1993, p.503) discussed the psychosocial effects of brittle asthma to a person. They suggested that prolonged chronic illness develop traits such as anxiety, nervousness, sensitivity, denial, lower self-esteem and obsession. These trait alterations acclaimed to be due to extremely difficult management. Many of them have run out of therapeutic options and patience and eventually stop seeking medical consult from their physicians. Poor compliance and worsening condition follows from these actions of hopelessness. Studies found out that these patients lacks self confide nce in managing attacks, believes their doctors less, and has an increased feeling of disgrace. Another testified that patients with highest morbidity from asthma often time hesitate in seeking help from clinicians during acute attacks while others do not strictly comply on usage of bronchodilators or still continue to do prohibited habits such as smoking or exposure to allergens (Smith, et al. 2005). â€Å"

Dell Corporation Case Study Example | Topics and Well Written Essays - 3250 words

Dell Corporation - Case Study Example High-technology market is marked by increasing capital markets activity over the past 5 years. It is estimated that average annual returns are anticipated to exceed 13 percent over the next 10 years, with investment alternatives performing at single digit growth rates (approximately 7 percent to 9 percent). This approach is based on Dell superior understanding of the problem solved by the product, the benefits it offers and issues it addresses. Dell is a leader in IT industry with S$ 57.095 billion revenue a year. Customers and technology are the primary driving factors in this arena (Dell Corporation Home Page 2008). Customers want products that satisfy their needs or improve their productivity. In order to respond to external environment, Dell looks for ways to deliver these benefits at a lower cost, smaller size, and higher speed. Operating within an industry with this kind of rapid change presents several challenges for personal computer and notebooks, namely production costs, in tellectual property owners, and monopolies. For Dell innovations are the key of success. The main factor which influences the industry is competition. Dell's main competitors are Apple and IBM. In Europe and Asia, there are a wide number of smaller competitors who has an impact on strategy and market position of Dell. In contrast to its competitors, Dell proposes unique and high quality services and exceptional products (Dell Corporation Home Page 2008). In g... Company's managers admit, however, that many different kinds of potentially profitable competitive strategies are possible. Although only a company can successfully pursue the cost leadership strategy (because it is so dependent on achieving dominant market share), others can pursue an almost unlimited number of differentiation and focus strategies (depending on the range of possible desirable features and the number of identifiable market niches. In Europe, competition is fierce influenced by a number of internal and external factors. Michael Porter contends that a corporation is most concerned with the intensity of competition within its industry (Porter 34). "The collective strength of these forces," he contends, "determines the ultimate profit potential in the industry, where profit potential is measured in terms of long-run return on invested capital" (Porter, 1985, p. 58). For Dell, the ability of a firm to use its resources and capabilities to develop a competitive advantage t hrough distinctive competencies does not mean it will be able to sustain it. Two basic characteristics determine the sustainability of a firm's distinctive competencies: durability and imitability. Market changes and fierce competition suggest that Dell should take into account increased competition and innovations planning its goals and strategies. The Process of Strategic Planning Strategic Planning In general, strategy is identifies as the framework which guides those choices that determine the nature and direction of an organization. Strategy development is the heart of strategic planning. It is the process that answers the "what" questions that an organization must answer in order to carry out

Institutional Investment Essay Example | Topics and Well Written Essays - 2000 words - 1

Institutional Investment - Essay Example The discussion will, however, start by providing background information on the two plans. These plans are abstractly simpler and involve the employer (and in some cases the employee) making regular contributions to the retirement account of the employee. The amount of contributions is predetermined, usually a specified fraction of the salary. This fraction is, however, subject to alterations in the course of the employee’s career. In this plan, the both contributions are tax-deductible although the investment income accumulates tax-free. In most cases, the employee decides on his/her choice of account investment. This may include investing in stock markets, bonds or any security that pleases them. At retirement, the employee can either receive an annuity or a lump sum, and the size of this money depends on the value of the accumulated funds in the employee’s retirement account (Poterba et al., 2007). The employee bears the risk of their investment and thus the employer has no any extra obligation beyond contributing to their employee’s retirement pla n account. The valuation of defined contribution plans is simple and involves measuring the market value of the assets created in the retirement account. In most cases, the employee is guided in their personal financial planning by their defined contributions plan’s sponsor (Clark 1999). Unlike the defined contributions plan which focuses more on the value of retirement account’s created assets, defined benefits plan focuses on the flow of benefits received by the employee at retirement. Typically, a defined benefits plan uses the employee’s wage history and the years of service as the determinants of the value of the benefit (Huberman, Iyengar & Jiang 2007). Upon retirement, the employee receives a defined monthly amount that is guaranteed for their life and that of their spouse. In some cases, the plan allows room

Dell Corporation Case Study Example | Topics and Well Written Essays - 3250 words

Dell Corporation - Case Study Example High-technology market is marked by increasing capital markets activity over the past 5 years. It is estimated that average annual returns are anticipated to exceed 13 percent over the next 10 years, with investment alternatives performing at single digit growth rates (approximately 7 percent to 9 percent). This approach is based on Dell superior understanding of the problem solved by the product, the benefits it offers and issues it addresses. Dell is a leader in IT industry with S$ 57.095 billion revenue a year. Customers and technology are the primary driving factors in this arena (Dell Corporation Home Page 2008). Customers want products that satisfy their needs or improve their productivity. In order to respond to external environment, Dell looks for ways to deliver these benefits at a lower cost, smaller size, and higher speed. Operating within an industry with this kind of rapid change presents several challenges for personal computer and notebooks, namely production costs, in tellectual property owners, and monopolies. For Dell innovations are the key of success. The main factor which influences the industry is competition. Dell's main competitors are Apple and IBM. In Europe and Asia, there are a wide number of smaller competitors who has an impact on strategy and market position of Dell. In contrast to its competitors, Dell proposes unique and high quality services and exceptional products (Dell Corporation Home Page 2008). In g... Company's managers admit, however, that many different kinds of potentially profitable competitive strategies are possible. Although only a company can successfully pursue the cost leadership strategy (because it is so dependent on achieving dominant market share), others can pursue an almost unlimited number of differentiation and focus strategies (depending on the range of possible desirable features and the number of identifiable market niches. In Europe, competition is fierce influenced by a number of internal and external factors. Michael Porter contends that a corporation is most concerned with the intensity of competition within its industry (Porter 34). "The collective strength of these forces," he contends, "determines the ultimate profit potential in the industry, where profit potential is measured in terms of long-run return on invested capital" (Porter, 1985, p. 58). For Dell, the ability of a firm to use its resources and capabilities to develop a competitive advantage t hrough distinctive competencies does not mean it will be able to sustain it. Two basic characteristics determine the sustainability of a firm's distinctive competencies: durability and imitability. Market changes and fierce competition suggest that Dell should take into account increased competition and innovations planning its goals and strategies. The Process of Strategic Planning Strategic Planning In general, strategy is identifies as the framework which guides those choices that determine the nature and direction of an organization. Strategy development is the heart of strategic planning. It is the process that answers the "what" questions that an organization must answer in order to carry out

Athletic programs Essay Example | Topics and Well Written Essays - 500 words

Athletic programs - Essay Example As I reflect upon my experiences from these sports programs, I believe that the lessons I have imbibed greatly contributed to my overall development as an individual. I reckon that the benefits I have derived from joining these programs make be better equipped in facing the challenges of high school life. As a part of the athletic programs, I have greatly appreciated the concept of teamwork. These programs have made me realize that through team effort goals would achieved more efficiently. Instead of working or playing on my own, I have grown to become a team player. In my high school years, this characteristic would help me relate with my group mates or peers both inside and outside the classroom. Moreover, participating in athletic programs has assisted me in gaining self-confidence. Through the guidance of trainers, I developed my belief in my skills as a soccer player, student and individual who is part of a team. This trait also enabled me to easily accept rejections and failures. As a high school student, this is vital because such gives me the courage to try various pursuits. Should I fail in these endeavors, I could easily inspire myself to improve and find ways to further hone my skills to succeed. The athletic programs have also molded me to embody sportsmanship.

The Invisible Gorila Essay Example for Free

The Invisible Gorila Essay A talent show is an event that participants perform their specific talents in order to win the first prize. Singing talent shows are quite popular lately because they don’t require participants to be in certain ages or professions. Talent shows are very entertaining so that people start to pay attention to them. In fact, in talent shows, not only contestants, but also judges and audiences, always project illusions. They misperceive something might not exist. In book The Invisible Gorilla, Christopher Chabris and Daniel Simons investigate six illusions that happen everyday in people’s lives. They use a lot of examples and scientific experiments to explain how different illusions affect people and reveal that human being’s thoughts are suffered from illusions. Among those six illusions in the book, illusion of confident, illusion of knowledge and illusion of cause have the biggest effect in talent shows. Contestants experience the illusion of confidence because they have unjustified confidence in their own abilities and they are not aware of their lack of skills. Some contestants don’t have skills but they act very confidently. Chabris and Simons state in Chapter 3, â€Å"In fact, those who are the least skilled are the most likely to think better of themselves than they should† (86). Least skilled contestants probably have never done anything relevant to music. They attend talent shows because they like singing or they want to be proved by aud iences. For example, in 2003, a student William Hung who was studying in civil engineering at Berkeley participated in â€Å"American Idol†. Since he couldnt sing and dance, his performance was funny and everyone was making fun of him. However, he was very confident and he thought he was doing his best. Indeed, when people are interested in something or just started doing something, they are more likely to feel confident because they dont know much about it. Furthermore, least skilled contestants don’t realize their actual competence. They mistake their confidence as real competence. When performing on stage, they think that even though they have not been trained before, their personalities or appearance can draw audiences’ attention. When constantans experience illusion of confidence, they are so confident that neglect the fact that they dont have abilities of performing. Except for contestants, audiences experience illusion of confidence as well. Not acting confidently doesnt mean a person has no ability. Yet sometimes audiences automatically treat confidence as a mark of actual competence of contestants. For example, when two contestants who have similar level of skills are performing on stage, audiences consider the one who looks more confident is better than the other. In 2007, there was a Taiwanese singing talent show called â€Å"One million Star. † Jam Hsiao was one of those contestants and he was quiet when asked questions. He told everyone that he wasn’t confident in communicating with other people. When audiences looked at Jam, they automatically thought Jam was not good at singing because he didnt show his confidence in front of other people. Nevertheless, He became totally different while performing and his beautiful and powerful voice attracted everyone. Since audiences are prone to believing a person is not confident, which may give a contestant an unfair disadvantage, but later when proven wrong may give the contestant a bigger advantage due to audiences having to compensate for the contrasting information. They become more likely to support contestants they doubt at the very beginning. Different with those least killed contestants, skilled ones experience the illusion of knowledge. People believe that they know things at a deeper level than they really do. Skilled contestants, who may have been trained for long time, have a lot of experience in performing in front of audiences. For instance, some of contestants who participate in â€Å"The Voice of China† went to musical universities before. As they said, they started learning musical instruments since they were kids and they have attended countless singing contests. They consider themselves as knowledgeable contestants for they have much experience. Compared to least skilled contestants, skilled contestants participate in talent shows because they think they know much about how to utilize knowledge they have learned than those who dont have many skills. Yet, knowing much about music doesnt mean those skilled contestants can definitely win contestants. The illusion of knowledge makes them not be able to properly determine their value because they are more likely to approve their merits and ignore shortcomings. Constantine Mouralis, who had a tony nomination before, participated in season four of â€Å"American Idol†. Constantine Mouralis started to improve his interest in music when he grew up. He sang in high school garage band and he appeared in Broadway roles. He was not only experienced, but also obtained a lot of awards before he competed on â€Å"American Idol. † He thought his ability was good enough compared to other contestants but he was eliminated at the sixth week. Although Mouralis was very skillful, other contestants who are better than Mouralis win eventually. In talent shows, judges project illusion of knowledge as well. Most judges are either famous singers or they are successful in the music industry. When they decide to choose the winner, they use their knowledge and experience to make decisions. They think the winner they choose will be successful after the show ends. Some contestants perform really well in talent shows and they fully show their talents to everyone and of course judges admit them too. After that, some of them are not famous due to all kinds of reasons. Foe instance, record companies decide not to give winners opportunities to release albums or winner contestants realize they want to do something else instead of being a singer. Judges make judgments because they think they know more about entertainment system than anyone else. The illusion of knowledge makes talent shows become unfair because judges are subjective when they make judgments. People are more interested in talent shows because some of them think that talent shows give them opportunities to be a professional singer. Apparently, these people are having illusion of cause. They infer causal relationships from coincidence. In entertainment system, parts of popular singers come from talent shows. They get a contract with record companies so that they can release albums after they win the talent show. Besides, since they are popular, they are invited to perform in many occasions. In fact, winning talent shows and becoming a famous singer are two different things so they have no causal relationships. However, people who want to participate in talent shows infer causal relationships from those coincidences. They believe that if they attend talent shows, they might win the first prize and they have a high possibility to be a famous singer. However, not everyone who comes from talent shows becomes famous. For example, in 2007, the champion of singing talent show â€Å"Super Boy† was really good at singing and he released his first album afterwards. Unfortunately, he wasnt popular and he never got the second chance to release other albums. Talent shows provide people opportunities to show their talents, but participating in talent shows and being famous have no causal relationships. Sometimes, the reason why contestants win talent shows is not only because they are better than anyone else. For record companies who want to make money, they prefer pick up contestants who have good appearance than those who have talent in singing but dont have beautiful faces. Thus, some factors which people think will cause contestants to win are not truly existed. Christopher Chabris and Daniel Simons’s explanations make me think illusions that happened in my life. People are beset by all kinds of illusions every day without noticing their existence. In talent shows, both skilled and least contestants have illusions since they are not able to determine their real abilities. People who win talent shows don’t mean that these people will be famous forever. On the contrary, people who failed in talent shows can still be successful. Besides, the reason why top singers and movie stars are famous is not only because talent shows give them opportunities to perform, other factors such as hard working and good luck can also be important for them. We need to pay attention to different kinds of illusions because sometimes they affect our decision-making. If we like singing and want to make music, we dont have to participate in talent shows because there are other ways for us to chase our dreams. After all, we should evaluate our abilities appropriately. If we are just interested in something but we dont actually have talent in doing them, we should have find out something else we can do to fulfill our dreams.

The Time to Choose is Now :: essays papers

The Time to Choose is Now A fatigued traveler approaches a clearing in a forest where a cloaked woman stands. â€Å"Where am I?† he asks. Silence. The woman, instead, counters with a question of her own. â€Å"I greet you at the Crossroads of Time, my friend. Or is it foe? Would you like to feel my love or to feel my wrath? It is but your choice.† â€Å"I—do not know you, but—† â€Å"Answer correctly!† â€Å"I hope to be a friend, although—† â€Å"Then you shall learn much,† she interrupted. Out of her cloak emerged a slim, delicate hand, gesturing upwards as if holding a fragile object. An image projected out of that ghost-like palm, showing three paths. Although muffled, the figure spoke: â€Å"Three paths lie in the journey of life†¦three very different paths.† The semblance focused on the left-hand passage. â€Å"To the left you see a barren land where only the Devil dares to dwell.† As she spoke, a column of white fire erupted from the dead earth. â€Å"The course on the right shows an unending paradise filled with majestic phenomena nurtured only by the holy God.† Multi-colored creatures glide through the clear sky. She paused, staring at the middle path. Filled with uncertain fear, she tightened her gaze upon the projection. Finally, the woman spoke. "Towards the middle lies a path, cloaked with intangible forests, where only the bravest enter.† She stared directly into the stranger's eyes before continuing. â€Å"Those who go in never come out.† The woman tilted her head slightly, allowing a slight shaft of light to penetrate the impending darkness. Seeming to read his mind, she repeated the question he mentally asked. â€Å"Why? Because of an indestructible danger? Or of a pleasure so great that it gives no leave. That is for you, vagabond, to find out.

War With Iraq :: Argumentative

War With Iraq: Is It Worth It? What does the United States have to gain from a war with Iraq? Supporters of a war with Iraq say it will help prevent the risk of an attack by a weapons of mass destruction developed by Iraq. Critics of a military action that say nothing will be gained, and the U.S. just wants to obtain the oil that Iraq controls. They claim that casualties will be too costly for America to afford. Nonetheless, America should act while others will not for fear of disturbing global peace. Iraq poses a â€Å"clear and present danger† to the security of the United States and the security of countries around the world. For the past several months the United Nations’ Security Council has debated on whether or not to accept the U.S. proposal to force Iraq to comply the new and former resolutions. The new resolution calls for complete disarmament of Iraq and the re-entrance of weapons inspectors into Iraq. If Iraq fails to comply, then military force would be taken in order to disarm Iraq. This proposal met opposition from council members Russia, China, and France. They thought that the U.S. proposal was too aggressive and that the U.S. should not act alone without U.N. approval. For weeks they refused to believe that the only way to make Iraq disarm is through the threat of force and the fear of being wiped out. Iraq for the past several years has violated numerous U.N. resolutions that call for destruction of Iraq’s weapons of mass destruction and allowance of weapons inspectors to monitor the disposal of such weapons. Ever since the end of the Gulf War, Iraq has disregarded these policies by removing weapons inspectors, which in turn has allowed Iraq to further research weapons of mass destruction. In 1998 the U.S. launched Operation Desert Fox with the objective of allowing weapons inspectors back into the country. After the operation succeeded and inspectors were allowed back in, all seemed well and little attention was paid to Iraq. Since political powers did not deem it worthy to check on Iraq and put their main focus on Wall Street, Iraq renewed their weapons program and everyone just did not pay attention.

A Critique of “Frankenstein

Good v. Evil: Which is Which By: Logan Emlet Frankenstein is a literally fantastic novel, in which a gentle creation, the Monster, is shunned by his creator, Victor Frankenstein, as well as all other humans. The Monster becomes so dejected that he turns murderous and vows to destroy Victor’s life. The book is definitely fiction, as the Monster happens to be eight feet tall and superior to humans in almost every way save looks. Although this is probably the most evident distortion from reality, many others appear although not quite so blatantly. In her novel Frankenstein, Mary Shelly uses symbolism and distortions between the world of the book and the real world to demonstrate the truth of Romantic ideals. According to Webster’s dictionary, symbolism is defined as, â€Å"artistic imitation or invention that is a method of revealing or suggesting immaterial, ideal, or otherwise intangible truth or states. † The dictionary defines distort as, â€Å"to twist out of natural, normal, or original shape or condition,† and as, â€Å"to cause to be perceived unnaturally. While these two words may not always mean the same thing, in the case of this essay, they complement each other to better describe the differences at hand. One of the principle beliefs of the Romantics was that symbolism is the cleanest way to communicate truth. Their literature supports their thought that symbolism has the power to mean many different things simultaneously. In their literature, romantics do not use literary realism, but instead use this symbolism to critique or comment on reality by distorting this reality. One of the things that the Romantics strongly believed and is clearly portrayed in Frankenstein is the evil of the unnatural, and that nature is inherently good. For the Romantics, unnatural meant anything mechanical; hell was unnatural as well, along with evil, and knowledge. The unnaturalness of knowledge is a particularly important part of Frankenstein. Repeating throughout the novel, examples are shown of knowledge that brings suffering to its seekers. What brings the most pain to Victor throughout the novel is the knowledge of how to bring life to a being. This knowledge led to the creation of a creature that destroyed the lives of those around him. Before Victor actually undertook the creation of his creature, he first spent months of study and research in order to discover how to give life. After Victor possessed this knowledge it was human nature for him to test his theory. Like a child who is told not to do something, Victor was compelled to do something considered taboo by the standards of his society, and fulfill his curiosity. This fulfillment brought him untold tragedy and pain. The knowledge of creation directly ruined the rest of his life. Victor actually says, although it is probably more likely Mary Shelly, â€Å"You seek for knowledge and wisdom, as I once did; and I ardently hope that the gratification of your wishes may not be a serpent to sting you, as mine has been. † This quotation fairly screams out the evil that knowledge has wrought upon Victor. In reality, of course, it was impossible to create life back then as it is impossible to complete such a feat today. According to the Romantics, all knowledge is bad, but the knowledge of creation was especially bad because life is supposed to be a very natural thing. The Monster’s this life was manufactured and so not natural, creating almost a double evil. Another piece of evil knowledge shown in this novel is the Monster’s knowledge of human beings and their interactions. The Monster is inquisitive and curious of the others around him. He feels inclined to observe the humans with the hope that some day he will be accepted by them. Yet this interaction is highly unnatural. It would have been far wiser for the Monster to live as a beast in the forest. Unfortunately he sought knowledge and was shunned by human kind as a disgusting lout. Without knowledge of humans, he would never have been tempted to try to live among them and so would never have been feared. The Monster’s inquisitiveness clearly symbolizes the evilness of knowledge; while we don’t actually have creatures like the Monster trying to live with us, we can see how knowledge led to the Monster’s downfall. Yet another discovery that leads to ill ends is the Monster’s knowledge of murder as a way to hurt Victor. The first time the Monster killed someone, it was an accident and he did not even mean to hurt the boy. He reached out to quiet the child and only on accident, strangled the boy. When the Monster observed how distraught this made Victor, he knew he had found a way to seek revenge. If the monster had never killed the boy, then the following pain on Victor’s part and disgust on the part of the Monster, would have never taken place. Now in reality, there are no monstrous creations that try to destroy their creator’s life; this revenge once again symbolizes the evil of knowledge. In the present, humanity has not discovered a way to give the gift of life by any other means than sexual reproduction, we do not actually have an eight foot living corpse walking around in our midst, but we can see how knowledge leads to pain. A case can be made that knowledge in the real world can also lead to sorrow. From the simple knowledge of the death of a loved one, all the way up to something like knowledge that a prophesy that the world will end on 2012 is actually true, we can find much painful knowledge. The past two examples were clearly bad kinds of knowledge, but knowledge that we may think of every day as necessary for happiness, such as travel or a good education can also bring grief. When one travels the world, they are exposed to many sights and experiences that can destabilize their perception of the world and bring them anguish. The story of the Buddha is one such example. Buddha had never been outside the palace he grew up in, and when he did he was immediately assailed by things such as death, disease, old age, and poverty. This traumatized the Buddha enough that he left his wife and child bringing them pain, and him, six years of deprivation. One way the Romantics view of knowledge could be summarized is by the old saying, â€Å"what you don’t know won’t hurt you. † School is supposed to offer a higher state of enlightenment, but many things that are learnt in school subtract from your happiness. Factoids that are learned can discredit a person’s dreams or prove them impossible. One such example is relativity theory; it could be a person’s dream to go back in time to see someone or something they miss, and then they are told that actually, it is impossible to go back in time. Another way the Romantics thought of knowledge could be a second old saying â€Å"ignorance is bliss. † One of the most powerful, and according to the Romantics, most dangerous things about knowledge, is that once gained, one can never rid oneself of it. If the Monster had been able to voluntarily rid himself of the knowledge that humans existed, he probably would have never have been disappointed by their close-mindedness. However, knowledge was not the only thing that the Romantics thought of as unnatural and so essentially evil. Mary Shelly also symbolizes the evil of the unnatural through one of the major characters throughout the book, Victor. Next to Shelly’s clear support of the Romantics view of knowledge as unnatural, Victor supports the Romantic’s criterion of un-natural. The things that were thought to be some of the most unnatural things were: wealth, education, productivity, and overnment. While Victor was not a part of government, he does display every other trait. He was wealthy; he grew up living in a mansion on the shores of Lake Geneva, living in leisure, playing in the Alps, getting the finest education. He was educated; he attended college in another country, and was always searching for knowledge. V ictor was productive; he surpassed all his fellow students at college and made leaps and bounds in his field of study. He is nearly the definition of what the Romantics consider unnatural. The Monster on the other hand could be considered very natural. The Romantics thought of nature as a work of art created from divine imagination, and subject to interpretation. They also thought of the human imagination as the human equivalent of the powers of nature or deity. So very literally, the Monster, nature, was a work of art created from Victor’s divine imagination and subject to the interpretation of the human race. Not only is the Monster the epitome of nature, he is almost the opposite of the Romantic’s definition of unnatural. He was not wealthy, educated, or part of a government. The symbolism here comes directly from Mary Shelly’s own life. When she was writing this book, she was having a bad time. Her sister died and Shelly was angry at God. This translates to a Monster who is angry at his creator, Victor, for leaving him such a bad lot in life. The Monster says â€Å"When I looked around I saw and heard of none like me. Was I a monster, a blot upon the earth from which all men fled and whom all men disowned? † This must have been very similar to what Mary Shelly felt. But unlike some Romantics, Shelly did not feel that God and Nature were the same thing. In fact she felt that they were opposites. God was deity; he was the divine, with the imagination that created nature, and she was the natural that was being stripped of all happiness. The Monster is a distorted version of Mary Shelly herself while Victor is a distortion of God. Through this symbolism, several things can be interpreted. First, Mary Shelly’s own view and unhappiness with God, and secondly romantic ideals such as natural versus unnatural, and nature as a work of art created by divine imagination. As discussed earlier, it seemed that the Monster fulfilled the Romantics definitions of unnatural. His life was created from knowledge that defiled natural life man-made so therefore unnatural. However, there seems to be an awful lot of evidence supporting the Monster as a natural being. He fitted to the definitions of being created by a â€Å"divine† imagination; he was not wealthy or educated. So according to this argument he was a natural being. This direct clash between two seemingly true opposites demonstrates one of the principle Romantic ideals, cognitive dissonance. Cognitive dissonance is an immensely complex psychological topic, and is considered a mental problem these days. Boiled down, cognitive dissonance means the holding of two or more contradictory ideas simultaneously. As much as Romantics despised and rejected knowledge, they also embraced it, because it was quintessential to achieving one’s objectives. Romantics believed that myth and legend was not truth, but it communicated truth. And while Romantics believed that nature was the only way to encounter the eternal, they believed that nature is not the truth but rather symbolizes truth. The Romantics even thought of morality as something that changes perpetually. So if an uncertain morality was not too hard to live with, a natural-unnatural monster was definitely not over the heads of the Romantics. Shelly used the monster as a perfect way to symbolize cognitive dissonance. The Romantics also believed that in order to have a truly pleasing and beautiful exposure, one must first experience robust emotions such as awe, horror, and trepidation. The novel Frankenstein presents all of these emotions and displays the uncontrollable wildness of rage, pain, and suffering, the novel is a truly enjoyable and thought provoking book. The present, whenever the time of reference, can be confusing and can create uncertainties to what may actually be happening. Some people believe that saying it exactly how it is is the most helpful way to clear things up. The Romantics and many others besides thought that symbolism was a much more successful way. Frankenstein exemplifies how distortion, when used properly, can distort reality into an exaggerated unreality, that however different, succeeds in pointing out the views of a group or individual.

Building Blocks of Life Essay

Part 1: Mitosis and Meiosis Short-Answer Response Use Ch. 5 of BioInquiry and the â€Å"Comparing Mitosis and Meiosis† video as resources for Part 1 of this assignment. Write 75- to 100-word answers to the following questions. Why are the process of mitosis and meiosis both important to a living organism? Both mitosis and meiosis processes are extremely important because they are the division of chromosomes and without this division reproduction would not occur. Cell division plays an important role in the life cycle of a cell allowing the cell to grow, develop and then reproduce. If these processes did not occur then the cells would eventually die out and without the ability to be replaced by new cells then the host would die as well. When would an organism need to undergo the process of mitosis? Meiosis? An organism would need to undergo the process of mitosis in order to repair damaged cells or to start a new cell life cycle through cellular division. All cells need to be replaced on the regular basic within a living organism the cells divide and create new cells. An organism would need to undergo the process of meiosis when it needs to produce cells that are designated for sexual reproduction, such as egg or sperm cells within humans What would happen if meiosis did not occur? If meiosis did not occur then haploid cells would not be made resulting in the cell being unable to reproduce. Meiosis I reduces the number of chromosomes by half so that when fertilization occurs the number of  chromosomes would be reestablished. During meiosis II the daughter cell is a unique variation of its parent cell while still only having one pair of chromosomes. Part 2: Photosynthesis and Cellular Respiration Matrix Complete the matrix. Use the following questions to aid in completion: What is the purpose of this pathway? Reactants: What does this reaction need to proceed? Products: What is produced because of the reaction? The role of ATP: Does it supply energy or store energy? Cellular respiration Photosynthesis Pathway Glycolysis Krebs cycle Electron transport Light-dependent reaction Light-independent reaction Purpose Energy Harvesting or Sugar-Splitting breakdown of glucose to single carbon molecules Converts oxygen to water Provide energy for the light-independent reaction Produces food for cellular respiration Where it takes place Cell cytoplasm Mitochondria Mitochondria Chloroplasts Chloroplasts Reactants ATP, NADH, Pyruvates,CO2,Coenzyme A,PGAL Acetyl Co-A, oxaloacetate, Citrate, Alpha ketoglutarate NADH, FADH2 Sunlight, chlorophyll, and water ATP, carbon dioxide, and NADPH Products H20, NADH, ATP Carbon dioxide and ATP 36 ATP Oxygen and ATP Carbohydrates (sugar and starch) The role of ATP Energy used to breakdown Pyruvic acid into Acetyl Co-enzyme A for the Krebs Cycle Energy to drive the electron transport High production of ATP produces energy for overall cell growth and repair Transports solar energy in the form of ATP to power other chemical reactions Fuels the formation of carbohydrates

Differences in the Way Language is used

Language is an important aspect of a human being. The capability to speak and used language makes it possible for an individual to relate to other people. However, language is not merely a means of communication it is an essential factor that shows a person’s thoughts as well as his or her culture. Being the case, since there are many various cultures in the world it is not surprising that there are many languages that exist. This kind of diversity is even more observable in the different ways language is used. Numerous articles have dwelt on the topic of language especially in its importance and the ways it is used.The succeeding paragraphs will discuss the different usage of language based upon some of the written accounts that have given specific attention in this topic. These will deal with the various function of language on different areas and its effects in the society. American linguists and anthropologists perceived that language has a more important role aside from t he fact that it shapes an individual’s view of reality. This idea became widely known during the beginning of the 20th century especially in the first four decades.The one responsible for this kind of thinking are Edward Sapir and his student Benjamin Whorf. They asserted that â€Å"language predetermines what we see in the world around us† (O’Neil, 2006, n. p. ). Simply put, language acts as a filtering mechanism wherein an individual could only see and understand the real world based upon the categories of their language. In the study of Sapir and Whorf, they conducted a cross cultural comparison of color. A person perceived a particular color through the use of the eyes, which is aided by light.The frequency of light is the one who stimulate the eye in order to recognize the lightness or darkness of a certain color. As such, the eye only see the value of a pigmentation whether they are high or low but the terms used in referring to it like red or green does n ot actually exist. As such, it is through the use of language that these different values of light are called with various names (O’Neil, 2006, n. p. ). The assumption of Sapir and Whorf that there are cultural differences in the perception of color is not recognized by other expert in the field by commenting that they went to far.Experts said that all people in the world have the similar visual perception and this is not affected by culture. Nevertheless, the study that they conducted proves that language has an important role in how people perceived the different phenomena in their surrounding like the recognition of light. It is through language that people could specifically recognize these colors by name even if they have various terminologies on how it should be called. Language as a medium could also be used in order to change people’s perceptions about things as well as make them adhere to new ideas and concepts.A good example of such is through the media. Adve rtising has its way of using and playing with language that would make an ordinary consumer avail of the products and services that they are marketing. The famous taglines or one-liners that most commercials used leave a mark in the consciousness of the people that make them patronize what they are selling (Schrank, n. d. ). Moreover, even television programs or movies also have its way of changing the opinion of people about issues and other events.The media could easily used words that could aggravate a certain event than what is really happening. Language also has a pivotal role in the world of business. The rapidly changing time has paved the way for business operations to become international in nature. This is exemplified by existence of multinational corporations that operates in different countries and establishes business relationship with people of various cultures. Good communication is one of the most important elements for a successful business and in order to do so lan guage have to be given due importance.In an article written by Jim Brantley (2007), a teacher of Business English and a consultant that specializes in Cross Cultural Communications, he emphasizes the importance of effectively using language in business especially during this time of globalization. Brantley discusses that today’s market is highly characterize by competition wherein there is a demand for diversity and the need to venture into labor markets that will sustain the nature of the business. Important factors like currency can be easily understood but dealing with people who are involved in business operations could be more challenging.More so, if it deals with people of different nationality. The primary idea in addressing this issue is by teaching a standardized medium of communication through the English language. Key employees should know how to speak English in order for them to easily understand instructions as well as give their inputs in decision-making proces ses. However, it is not as simple as that because there should be a substantial process of teaching in order for the employees to effectively use the language. In this scenario, the importance role language is further highlighted.Language is a pivotal tool in many aspects of operation in the society and it is clearly seen in the area of business. In a culturally diverse world where people come from different countries with various nationalities, language served as a means of identification. Most people would easily recognize the country of origin of a particular individual based upon the language that he or she uses. Even the mere accent that a person produce while speaking is a helpful indicator in recognizing his or her nationality.Furthermore, the identity of a state is also exemplified through the language that a country is using. Almost every state has a country profile that contains the necessary vital information about that particular entity. Language is included among the fa cts that describe a certain country. As such, this only proves that language is essential in differentiating one country from another. Moreover, having this knowledge is also beneficial in dealing with its people. Diplomatic relations is widely practiced by most states.In doing so, a state has to established relationships with other countries in order to facilitate cooperation and collaboration in various areas of interests. It could be in terms of economic concerns and social problems. Even the process of asking for aid in times of crisis or war becomes easier through good relationships. To be able to form an effective and meaningful diplomatic relationship, the representatives of each country have to give specific attention in learning the language of the other party they are dealing with (Edwards, 2004).This is also the reason why most ambassadors are multi-lingual so that they could properly convey the message of their state with the international community. Geographical locatio ns and boundaries are also another reason to the different uses of language. The territorial location of a particular country is often the reason as to why particular words are formed. This is exemplified by the case of some people who are living in tropical climates where they have never experienced having winter season. Due to the fact that they only have summer and rainy season, they are not familiar with the word snow.If a person who experienced having four seasons in their country uttered this word, some people will not understand it. On the other hand, Eskimos who live in a cold climate used more than fifty terms to pertain to â€Å"snow† (Think Quest, 2000). The discussions above show that indeed language plays a very important role in the society. Its usage as a means of communication encompasses many aspects in terms of economics, politics as well as social factors. Language also has a more essential function in recognizing one country from the other.In relation to t his, even the territorial origins of individuals are easily identified through it. Nonetheless, its most important contribution is in shaping the thoughts of people especially on how they perceived reality. Language is not merely a means of communication it also becomes part of the people’s culture. It becomes one of the most appropriate symbols that describe a particular group. In all these, language is not only a tool that people use but it actually becomes a representation of who they are.